Before you go hunting for leads, you need to know which market you're actually targeting. CNPJ Data's Detailed Search helps you turn a business hypothesis into a hard number, combining registration filters with economic activity filters.
What questions does Detailed Search answer?
It answers market-sizing questions like: how many active companies exist in a given state, within a specific CNAE, of a certain company size, and under a particular legal structure?
The result is a final number you can use to support sales planning, prioritize regions, and validate a niche. Don't confuse this tool with Search, which presents ready-to-download files.
How to build a useful segment
1. Start with the business problem
Decide whether you want to estimate potential customers, size a region, or understand the presence of a specific economic activity.
2. Choose the economic activity
Use the CNAE to align the segment with the industry you serve, but validate whether that classification actually represents your market in practice.
3. Refine location and status
Combine state, city, and registration status to separate the potential market from the commercial coverage your team can realistically serve.
4. Document your hypothesis
Save the filters and the resulting count so you can compare scenarios and justify the next step of your strategy.
What to do after sizing the market?
If the niche size makes sense, head over to Search and look for available files by state, city, or CNAE. If you only need a view of the market, the final number from Detailed Search is already enough to support your planning.
For a broader view before applying filters, check out the Market Intelligence page and compare trends, regions, and sectors.